COOL SH*T
I'VE DONE.
(That I'm allowed to show you.)
Everything below is just a lil' snapshot of what I've done. If there's anything you're curious about, or a specific need you have, give me a shout.
PHILLIES 2023 POSTSEASON
HYPE VIDEO
A labor of love. I was sick of seeing sports hype videos with forced player VO reading a script written by the marketing department. To me, the authenticity was lacking. Inspired by the Amazon Prime KELCE documentary trailer, the goal was simple: the players write the script. Weeks of outlining for two days of interviews and the arduous task of asking players to participate before a Postseason spot was even clinched resulted in a masterpiece. But I'm biased.
GARRETT STUBBS X LA COLOMBE
You never know when a viral moment is going to strike. In the 2022 World Series, Garrett Stubbs was quoted saying "beaned up" with regard to how much coffee he and his teammates drink. Two years later when I was helping him with his own partnerships, I leveraged his coffee habits for a one-off partnership with Philly roaster La Colombe. Knowing my client has a personality made for man-on-the-street content, I worked with the La Colombe creative team to develop and execute this concept ahead of the 2024 Postseason.
Sponsored content can still be good content.
TYLER WADE X
PIRATE WORLDWIDE
Tyler Wade wanted to see how he could leverage his profile a bit more to appeal to fashion brands. It didn't take long for the strategy I developed to pay off: the same day he posted from our first lifestyle shoot, the brand he was wearing, LA-based designer Pirate Worldwide, reached out to let him know they loved his style and were interested in having him create a capsule drop for them.
Tyler wanted his capsule to be tied to the mental health of professional athletes, something he is passionate about. Unsure how to get there, the Pirate team and I ultimately helped him land on bringing to life one of his favorite affirmations: Give Yourself Flowers. Through the capsule and supporting content created by Pirate, Tyler's story was told on his own terms.
